Walmart Vriddhi — Reimagining a
National MSME Enablement Platform

Walmart Vriddhi is a nationwide initiative by Walmart India focused on empowering MSMEs through digital enablement, training, and market access. The digital platform was redesigned to make it more accessible, scalable, and impact-driven—supporting entrepreneurs across India at every stage of their journey.

The Ask

To transform an information-heavy platform into a clear, empowering digital experience—one that helps MSMEs easily discover resources, understand their growth journey, and trust the brand behind it.

Services

UX–UI Revamp · Website Restructuring ·
Multilingual Experience · Performance-ready UI

0.1 True Blue

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0.2 Spark Yellow

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0.3 Everyday Blue

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0.4 Sky Blue

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0.5 Bentonville Blue

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Key Problems
Identified

Outdated structure that didn’t reflect the scale or impact
of the program.
Content-heavy pages causing cognitive overload.
Limited scalability for multilingual and regional audiences.
Lack of clear user journeys for different MSME personas.
UI didn’t align with Walmart’s global credibility.

Earlier Version

Design wasn’t about aesthetics—it was about
Making Growth Easier

Goals & Objectives

Outcomes We Aimed For

Create a modern, intuitive, and inclusive UX
Improve content discoverability for MSMEs
Design a scalable UI system for future phases
Support multilingual expansion
Align visually with Walmart’s global brand trust

Research and Strategy

A ligned stakeholders and clarified requirements
Simplified content through improved information
architecture
Defined clear user segments for MSMEs and partners
Designed with an accessibility-first, mobile-first mindset
Created a clean, structured UI to guide users effortlessly

A journey shaped by research, iteration and intentions

Bringing the Experience to Life

Impact Highlights

Simplified a complex, content-heavy platform into a clear and intuitive experience
Improved content structure and navigation for faster discovery
Designed a scalable UI system ready for multilingual and future expansion
Elevated visual clarity to align with Walmart’s global brand credibility
Enabled a more accessible, user-friendly journey for MSMEs at different growth stages